The Art of Online Game Marketing and Promotion
As at present time this market is on boom,Marketing Opportunities in Online Games Articles mostly every one using web tends to play any type of game as this is the way of relaxing from the continue stress of work or many are strictly using web for the purpose of playing who tend to be more aggressive Web users, spending an average 53 hours per month online, versus 24 hours spent by most other Web users.
Heavy gamers also tend to go online 바카라 먹튀 about 24 days per month, while the typical user goes online 17 days per month. Game Web sites offer an alternative to in-game advertising but reach much of the same audience. Game sites reach almost half of the Internet universe.
The online game market is expected to reach $4.4 billion by 2010. Several game publishers have reported unsatisfactory earnings in recent years. The fiscal increase in the game market is at least in part contingent to the release and adoption of next-generation consoles like the Microsoft Xbox 360.
In-game advertising has immense prospects but the growth of
in-game advertising generates the question that whether gamers responds to ads placed in the games they play and the studies show that the bulk of gamers fall into the 18 to 44 year-old age group, who all appeal to market.
Marketers searching for 18 to 34 year old males who can look to massively multiplayer online games (MMOG) for opportunities, while these opportunities exist in certain genres, brands must be creative to make an impact in certain massively multiplayer online game. The MMOG category comprises of determined worlds where thousands of people play and interact concurrently. Most gamers are male between ages 18 and 34.This category of game fall into four genres: